Bear Creek Bayou

Case Study

Objective

To engage and impress upon existing 33,000 Bear Creek Bayou Facebook fans in an effort to raise awareness of the festival dates, artist lineup and venue resulting in ticket sales and overall brand recognition.

Campaign Solutions

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Advertising

Facebook Ads served to effective Custom Audiences determined by market research within advertising budget.  Delivered co-branded ads of top 4-5 Bear Creek Artists.  Coordinated co-branded campaigns with Artists and Sponsors, sending Bear Creek  Messaging out to their respective audiences.  Increased Bear Creek’s subscriber mailing list.

Social Media Marketing

Created custom Bear Creek content across all forms of media. Utilizing industry specific best practices to extend the reach of Bear Creek’s existing voice for hosted content on all Social Platforms.

Email Marketing

Created Bi-Weekly HTML Newsletters.

Facebook Apps

Developed an interactive contest app directly into the Bear Creek Bayou Facebook page.  Contests gave away ticket prizes as well as increased engagement for the event.  Developed a tickets page directly into the Bear Creek Bayou Facebook page that let customers purchase tickets from the clients Facebook page.

Video Ads

Research suggests that ads with motion retain more customers and are more willing to engage.  More than 50% of all content created for the campaign were short 15 second videos and one one minute promo video.

Skills Used

  • Adobe Photoshop and Illustrator
  • Final Cut Pro X
  • Shortstack
  • Facebook Apps
  • HTML and CSS
  • HTML Emails
  • Branding
  • Social Media Marketing
  • Landing Pages

Lineup Graphics

Animated Banner Ads

Facebook App: Ticket App

Facebook App: Costume Contest

Promo Video

Landing Page

Social Media & Co-brand Graphics

Email Marketing