Comfy Pig

Case Study

The Challenge

Comfy Pig has accumulated a cult following through word of mouth, referrals, and buzz marketing throughout Fairfield Connecticut for its exquisite BBQ.  The Executive Chef needed a platform to get the word out and have a place for his existing and potential clients to get in contact and place orders.

The Solution

Designed a logo with branding colors that represent the BBQ industry, and the colors of Fairfield, Connecticut, which is the location of Comfy Pig.  Designed and developed a new E-Commerce website that is responsive across all devices and screen resolutions and a mobile friendly website.

Digital Advertising

Logo Design

Instagram Ad

E-Commerce Store

Results

Logo Design and Branding

Designed a logo with branding colors that represent the BBQ industry, and the colors of Fairfield, Connecticut, which is the location of Comfy Pig. The conception of the logo depended on several factors:  Must be visually appealing on a BBQ sauce bottle for product design, able to be recognizeable on t-shirts, hats and other merchandise, and represent the location and industry it serves.

E-Commerce Site

Designed and developed mobile responsive E-Commerce site for client with real time inventory.

Advertising, Branding and Menu Design

Designed teaser for official store launch.  Menu design for catering, business card design and flyer design.

Product, Apparel, and Merchandise Design

Designed packaging and label for two sized BBQ sauce bottles.  Designed apparel and merchandise products  for retail (t-shirts, hats, and stickers).

Skills Used

  • Consumer Packaged Goods
  • SEO
  • Social Media Marketing.
  • Adobe Illustrator, Photoshop, and InDesign
  • WordPress and WooCommerce
  • HTML and CSS
  • Google Analytics